My Intro | How to promote Instagram Account?

How to promote Instagram Business account?

1. Participate, Participate, Participate

Instagram like any other social media channel, is a community. Just as your business is a valuable part of your local community, you also want to showcase that you are a reputable and valuable member of the Instagram community as well. This will help you to earn a number of followers’s eager to engage with your content. Try to post some of the great videos or images on the handle.

To establish your reputation in the community of Instagram, you want to follow the influencers and some other brands and join the conversations that they are starting and interact with the content which they are producing.

You must spend engagement to make engagement! And, when your followers create conversations in the comment section of your posts than actively join those talks and respond to the questions, praise, concerns, and some other sentiments.

2. Strengthen Your Instagram Community by Reposting Local Content

You can strengthen your business's reputation on Instagram and your local community by routinely reposting the content published by your local followers, some other businesses in your area, and any local celebrities. Not only will that individuals feel great that their content is being featured by your business, but other followers will also notice.

They may also mention your “shout out” on their Instagram page, which will help you to reach their followers and even more people in your local community. When you share the content created by the real people, it makes your brand looks more approachable and humanized as a valuable contribution to the community. In other words, your company begins to feel just like a friendly neighbour, rather than a business after sales.

3. Maintain a Consistent Brand Identity

Joining Instagram with your business means creating some another extension of your brand. While Instagram is a unique platform that can be used to achieve the different objectives from other touchpoints, even your other social media channels, there should be a sense of consistency across all other platforms, especially in terms of the tone and personality set by your brand.

Most of your customers follow your brand across the many, if not all, of these different channels. If your Instagram persona is dissimilar from the time set by your website, then your Facebook page or you’re in house employees, run a strong risk of confusing your customers.

Thus, how to interact with the customers on Instagram and the tone you set in the captions f your posts need to be aligned with how it feels to visit your business in person.

Otherwise, you may have the customers walking in expecting the jovial, upbeat the business which they met on Instagram, only to be underwhelmed. This even creates a disruption in their customer journey and may also disenchant them all together.

4. Avoid Blanket Posting

While the tone and persona behind your posts need to be consistent across the different channels, too much similarity can be a damaging task. You have to make sure that you carefully navigate the space between the remaining consistent and posting some of the unique content that does not feel blanketed across all the channels.

Blanket posting is using the same message and content across the different social media channels. The danger of a blanket posting is that the customers that follow you across the different social media channels are going to see this same message within multiple times.

Thus, it stops being engagement and starts being so much disruptive. Remember, every channel is different and should be treated in such a way only.

5. Demonstrate Your Local Lifestyle

Your local business lifestyle can best be described as the life of a customer leads after they have purchased your products. Because Instagram is such a visual social media platform, it is the perfect channels to demonstrate what your brand local lifestyle looks like.

By use the pictures of your products with a call to action, you allow the customers to envision living that lifestyle, which thereby strengthens your overall brand value and even encourages those customers to make a purchase.

At the time of creating videos or pictures that demonstrate the local lifestyle offered by your products, you should always aim to incorporate famous landmarks in your town. Not only are these such type of places recognizable and familiar, but they will help complete the customer vision of your products in their life, especially if you use the landmarks that they frequently visit.

6. Go with the latest market Trends

Holidays are almost always a trending topic and businesses have long taken advantage of these days to engage with the customers with the holiday-themed messages, but there are other topics as well whose popularity you can use when creating compelling Instagram content.

This is a great way to garner some of the local attention as it even ensures that you are posting content that is relevant and interesting to your local followers. To find some of the trending hashtags in your area, you want to pay attention to the local events, news and even some of the community-specific holidays. That is why it is smart to follow some other businesses, local celebrities, and other community thought leaders because you can look at their Instagram for the inspiration on the trending and local keywords to use.